Now is Our Time: National Campaign

WellMe’s health promotion campaign, Now is Our Time: Healthy Living for Women 40-55, addresses the major health issues facing women between 40 and 55, as they set patterns for the second half of their lives.

As women approach and enter menopause, they face a heightened risk of heart disease, hypertension, breast and other cancers, osteoporosis and diabetes. Although it is widely known among professionals that unhealthy lifestyles and missed screenings contribute heavily to incidence rates and severity of all these diseases, studies show that women continue in unhealthy lifestyles and do not comply with screening recommendations. Women 40-55 need a comprehensive understanding of this phase of life in order to take appropriate preventive steps to ensure health and vitality as they age.

This campaign uses a variety of media tools and outreach activities to reach target audiences and deliver educational and motivational messages about the importance of health screenings and healthy lifestyles. This project was supported by many regional and national organizations including the National Institute of Nursing Research, the American Diabetes Association, The National Black Women’s Health Project and the Society for Women’s Health Research.