Arthritis,
Pain and Exercise
WellMe, the health resources of State
of the Art, Inc. is with funding from the National
Institute of Health is developing an Arthritis Education
Campaign on arthritis pain and exercise. According
to the CDC, arthritis is the leading cause of disability
in the U.S., affecting 70 million Americans. Arthritis
affects people of all ages but the vast majority of
people with arthritis are over 45 years old. Although
it affects more women than men, arthritis is similarly
prevalent among African Americans and Whites, but is
less prevalent among Hispanics and Asians. Costs to
the U.S. economy attributable to arthritis exceed $82
billion annually.
Arthritis Education Campaign
According to the “National Arthritis Action Plan (NAAP),” one of
the barriers to many arthritis programs is the lack of exposure the program
is able to receive. State of Art, Inc is developing an Arthritis Education
Campaign for the National Institutes of Health that will contribute to the
communication and education goals outlined in the NAAP. This campaign will
focus on (1) breaking the pain cycle and (2) promoting exercise for people
with all types of arthritis and will target men and women aged 45 and older
of varying races and socioeconomic classes. The objective will be to increase
a person’s self-efficacy to perform self-management techniques in order
to break the pain cycle and engage in exercise. The campaign will include a
13-part broadcast series, which will also be packaged as videotape series,
and a companion workbook.
The initial creative plans have been
qualitatively and quantitatively evaluated by professionals
and patients. The completed materials will be evaluated
in a large national quantitative study.
The development of AEC is guided by are Board of Advisors. They include:
- Maureen Gecht, OTR, MPH, Project Coordinator of
Educational Clinical Services, University of Illinois
at Chicago; Chicago, Illinois.
- Mark Genovese, MD, Assistant Professor, Chief of
Clinical Services, Department of Rheumatology and
Immunology, Stanford Medical Center; Palo Alto, California
- Kate Lorig. RN, DrPH, Director, Stanford Patient
Education Center; Palo Alto, California.
- Carol Oatis, RPT, PhD., Associate Professor, Department
of Physical Therapy, Arcadia University; Glenside,
PA
- Marian Minor, RPT, PhD., Associate Professor, Department
of Physical Therapy and Health-related Professions,
University of Missouri—Columbia; Columbia,
Missouri.
The final materials that are development will haveWellMe
will commercialize the series by selling it to broadcast
for televised distribution. WellMehas successfully
produced programs that have been broadcast on the HBO,
PBS, ABC, NBC, and Fox networks. The home video series
and workbook will be distributed through partner organizations,
media sales outlets (Films for the Humanities and Sciences,
Amazon, Barnes and Noble, etc.), and direct sales.
Derivatives of the arthritis message will be commercialized
through commercial managed care disease management
channels. Continuing Medical Education projects, created
in collaboration with corporate entities within the
health care industry, will also be derived from the
campaign.
For more information or to become involved, please contact:
State of the Art, Inc.
phone: (202) 537-0818
fax: (202)-537-0828
Confidential and Proprietary |
