Childhood
Obesity
State of the
Art, Inc. is developing a health communication campaign
to address the growing issue of childhood obesity in
the United States. The goal of the campaign is to encourage
parents of elementary school aged children to adopt
health behaviors to prevent overweight and obesity
in their children. The three components of the campaign
will
- provide information about physical activity
and nutrition as related to overweight and obesity;
- motivate family decision-makers to adopt health
behaviors to prevent obesity;
- teach behavioral skills
to prevent obesity. The primary context of the
campaign is that
children’s
health and health behaviors affect their
health as adults.
This campaign will include
a DVD, print materials,
a website and a broadcast television special.
The
campaign will target the adult family member(s) who
are the decision makers about
food and
physical activities for the children.
Overweight and obesity
are generally caused by lack of physical
activity, unhealthy eating patterns,
or a combination
of the two, with genetics and lifestyle
both playing important
roles in determining a child's weight.
U.S. society has become very sedentary;
television,
computer and
video games contribute to children's
inactive lifestyles. Children, especially girls,
become less active as
they move through adolescence.
Board of
Advisors
Our nationally recognized board of advisors
for this campaign includes:
- Bonnie Bruce,
MPH, DrPH, RD; Stanford University, Research
Associate, Division
of Immunology
and Rheumatology.
- Patricia Crawford,
DrPH, RD; University of California at Berkeley,
Cooperative Extension Specialist in
the Department of Nutritional
Sciences and Toxicology, Co-Director of the
Center for
Weight
and Health.
- Kate Lorig, MPH,
DrPH, Stanford University, Stanford Patient
Education Research
Center.
- Ken Resnicow, PhD,
MPH, University of Michigan, School
of Public
Health.
- Howard Taras, MD,
Director, UCSD Pediatric Continuity
Clinic Resident
Rotation,
Chief Medical Consultant,
San Diego Unified School
District, San Diego,
CA.
For more information or to become involved, please contact:
Gerardine Wurzburg
President
phone: (202) 537-0818
fax: (202)-537-0828
Confidential and Proprietary |
